Kama Sutra Urge Deodorant for Men 150ml

Kama Sutra Urge Deodorant for Men 150ml

Key Features: - Contains a blend of masculine scents like sandalwood and cedarwood - Provides all-day odor protection - Easy-to-use spray bottle design for convenient application

For whom: - Men looking for a deodorant with a unique and long-lasting scent - Individuals who lead an active lifestyle and need reliable odor protection throughout the day

Pros: - Masculine and captivating scent - Effective at keeping unpleasant odors at bay - Convenient spray bottle for easy application

Cons: - Some individuals may find the scent too strong - May leave white marks on dark clothing if not applied carefully

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting protection aligns with consumer needs	GfK
Brand Strength	20	18	Kama Sutra known for quality and innovation	Brandwatch
Category Momentum	20	15	Deodorant market growing steadily in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar products	Euromonitor
Competition	10	8	Facing strong competition from established brands	Nielsen
Use-case Advantage	5	5	Addresses need for all-day freshness	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position it well in growing deodorant market.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—