kajal black

kajal black

Kajal Black is a highly pigmented and long-lasting eye makeup product that is perfect for creating bold and intense eye looks. It has a smooth texture that glides on effortlessly and delivers intense color payoff with just one swipe.

Key Features: - Highly pigmented - Long-lasting - Smooth texture - Intense color payoff

For whom: Kajal Black is perfect for anyone who wants to create bold and dramatic eye makeup looks. It is suitable for all skin types and is great for both beginners and makeup enthusiasts.

Pros: - Intense color payoff - Long-lasting formula - Easy to apply - Versatile for creating different eye looks

Cons: - May smudge if not set with a setting powder - Some users may find it too bold for everyday wear

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product features align well with Indian consumer preferences.	Cosmopolitan, Grazia
Brand Strength	20	18	Maybelline is a trusted brand in India.	Femina, Elle
Category Momentum	20	15	Strong demand for eyeliners in Indian market.	Mint, Vogue
Price Positioning	20	10	Competitively priced for the Indian market.	Harper's Bazaar, India Today
Competition	10	10	Facing strong competition from other popular eyeliner brands.	Cosmopolitan, Elle
Use-case Advantage	5	3	Offers long-lasting wear suitable for Indian weather.	Femina, Vogue
Final Market Score	100	76/100 (3.80/5)	Maybelline New York Kajal Black Eyeliner is well-positioned in the Indian market with strong brand presence and competitive pricing.

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