Jergens Shea Butter Deep Conditioning Body Moisturizer 26 5 Ounces

Jergens Shea Butter Deep Conditioning Body Moisturizer 26 5 Ounces

- This Jergens Shea Butter Deep Conditioning Body Moisturizer is a luxurious and hydrating lotion that deeply nourishes and softens the skin.

- Key Features: - Enriched with shea butter and deeply conditioning oils, this body moisturizer provides long-lasting hydration. - Lightweight formula that absorbs quickly into the skin without leaving a greasy residue. - Leaves skin feeling soft, smooth, and rejuvenated. - Dermatologist-tested and suitable for daily use.

- For whom: - Perfect for those with dry or dull skin in need of intense hydration. - Suitable for all skin types.

- Pros: - Luxurious and hydrating formula that deeply nourishes the skin. - Leaves skin feeling soft, smooth, and rejuvenated. - Absorbs quickly without feeling greasy.

- Cons: - Some users may find the scent to be too strong. - May not be suitable for those with sensitive skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shea butter and deep conditioning align with Indian preferences for moisturizers.	Vogue India
Brand Strength	20	18	Strong brand reputation and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	8	Facing strong competition from local and international body lotion brands in India.	Business Standard
Use-case Advantage	5	5	Addresses dry skin concerns prevalent in Indian climate.	Femina
Final Market Score	100	76/100 (3.80/5)	Well-positioned body lotion with strong brand and feature fit in growing Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—