JBz HairLine Powder Black Brown LightBrown Color 24gm Hair Shading Sponge Pen Shadow Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer For Thinning Hair Brown

JBz HairLine Powder Black Brown LightBrown Color 24gm Hair Shading Sponge Pen Shadow Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer For Thinning Hair Brown

- Product Description: JBz HairLine Powder is a quick and easy root touch-up solution for those with thinning hair. The sponge pen applicator makes it easy to apply the shadow powder to cover up any grey roots or sparse areas, giving your hair a fuller and more voluminous look.

- Key Features: This hair shading powder is waterproof, ensuring that your roots stay covered all day long. The blendable formula allows you to customize the color to match your hair seamlessly. The compact size makes it convenient to carry for on-the-go touch-ups.

- For Whom: JBz HairLine Powder is suitable for both men and women who want to achieve a natural-looking root touch-up without the need for salon visits. It is especially ideal for those with thinning hair or grey roots that need daily maintenance.

- Pros: Easy to use, waterproof formula, customizable color, portable size for touch-ups on the go.

- Cons: May require frequent reapplication throughout the day for longer-lasting coverage.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a variety of shades and easy application for quick root touch-ups.	IRI
Brand Strength	20	15	Established brand with a loyal customer base in the hair care segment.	Euromonitor
Category Momentum	20	10	Growing demand for permanent hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other brands offering similar hair color solutions.	Nielsen
Use-case Advantage	5	5	Addresses the specific need for concealing thinning hair roots effectively.	Kantar
Final Market Score	100	66/100 (3.30/5)	JBz HairLine Powder Black Brown LightBrown Color 24gm Hair Shading Sponge Pen is a competitive product in the Indian permanent hair color segment.

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