INSIGHT Smudge Free Eyebrow Pencil Brown Matte Finish Comes with Spoolie Long Lasting Waterproof Specially Desgined for Indian Skin Tones 30 gm

INSIGHT Smudge Free Eyebrow Pencil Brown Matte Finish Comes with Spoolie Long Lasting Waterproof Specially Desgined for Indian Skin Tones 30 gm

The INSIGHT Smudge-Free Eyebrow Pencil in Brown is a must-have beauty tool for anyone looking to achieve perfectly sculpted eyebrows. This pencil features a matte finish that gives your brows a natural look while staying put all day long. The waterproof formula ensures that your brows stay in place even through sweat and humidity.
Key Features: - Brown shade designed specifically for Indian skin tones - Comes with a spoolie for blending and shaping - Long-lasting formula that resists smudging and fading - Waterproof for all-day wear
For whom: The INSIGHT Smudge-Free Eyebrow Pencil is perfect for anyone who wants to achieve well-defined eyebrows that stay in place throughout the day. Whether you're heading to the office, going out for a night on the town, or hitting the gym, this pencil will keep your brows looking flawless.
Pros: - Matte finish for a natural look - Waterproof formula for long-lasting wear - Designed for Indian skin tones - Comes with a spoolie for easy application
Cons: - May require frequent sharpening for precise application - Limited shade range may not cater to all skin tones

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like smudge-free, waterproof formula suitable for Indian skin tones.	Vogue India
Brand Strength	20	15	Established brand with good reputation among Indian consumers.	Brand Equity
Category Momentum	20	10	Growing demand for eyebrow products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from established and emerging brands in the segment.	Beauty India
Use-case Advantage	5	5	Addresses specific needs of Indian consumers for long-lasting eyebrow products.	Femina
Final Market Score	100	66/100 (3.30/5)	Competitively priced eyebrow pencil with features tailored for Indian consumers.

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