INSIGHT Shades Of Camouflage Concealer Corrector Palette Medium Coverage Creamy texture Flawless Look Skin Friendly Formulation For All Skin Types 24 gm

INSIGHT Shades Of Camouflage Concealer Corrector Palette Medium Coverage Creamy texture Flawless Look Skin Friendly Formulation For All Skin Types 24 gm

Key Features: - Contains a variety of shades to blend and customize for the perfect match - Medium coverage for a flawless look - Creamy texture for easy application - Skin-friendly formulation suitable for all skin types

For whom: - Ideal for those looking to correct imperfections and achieve a natural look - Suitable for all skin types, including sensitive skin

Pros: - Versatile palette with multiple shades for custom blending - Creamy texture that glides on smoothly - Medium coverage for a natural finish

Cons: - May require a setting powder for longer wear - Limited shade range compared to other concealer palettes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile shades suitable for all skin types.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for concealers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail Today
Competition	10	6	Facing moderate competition from other popular brands.	Cosmopolitan
Use-case Advantage	5	5	Addresses common skin imperfections effectively.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned concealer palette in a growing Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—