INDUS VALLEY Damage Free Natural Gel HairColor for Women Ammonia PPD Free Organic HairColor with 100 Grey Coverage Long Lasting Conditioning Hair Color Dark Brown 3 00 Pack of 2 2x220 440 ml

INDUS VALLEY Damage Free Natural Gel HairColor for Women Ammonia PPD Free Organic HairColor with 100 Grey Coverage Long Lasting Conditioning Hair Color Dark Brown 3 00 Pack of 2 2x220 440 ml

-INDUS VALLEY Damage Free Natural Gel Hair Color is a safe and organic hair coloring option for women. It is free from harmful chemicals like Ammonia and PPD, making it gentle on the hair and scalp.

-Key Features include 100% grey coverage, long-lasting color, and conditioning properties that leave the hair soft and silky. The Dark Brown shade (3.00) is versatile and suits a variety of skin tones.

-This product is ideal for women who want to color their hair without exposing it to harsh chemicals. It is suitable for those with sensitive skin or allergies to traditional hair dyes.

-Pros: Ammonia and PPD-free formula, organic ingredients, 100% grey coverage, long-lasting color, conditioning properties. Cons: May require multiple applications for desired intensity, color may fade over time with frequent washing.

Overall, INDUS VALLEY Damage Free Natural Gel Hair Color is a great choice for women looking for a safer hair coloring option that provides excellent coverage and long-lasting results.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ammonia & PPD free with 100% grey coverage suits Indian preferences.	Brand website, Social media
Brand Strength	20	15	Established brand with positive customer reviews.	Amazon, Flipkart
Category Momentum	20	10	Growing demand for natural hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 in this category.	Competitor pricing data
Competition	10	6	Facing competition from similar natural hair color brands in India.	Market research firm X
Use-case Advantage	5	5	Long-lasting conditioning benefits appeal to Indian consumers.	User testimonials
Final Market Score	100	66/100 (3.30/5)	Strong brand with competitive pricing and suitable features for the growing natural hair color segment in India.

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