INDUS VALLEY Damage Free Natural Gel Hair Colour for Women Ammonia PPD Free Organic Hair Colour with 100 Grey Coverage Long Lasting Conditioning Hair Color Dark Brown 3 00 Pack of 4

INDUS VALLEY Damage Free Natural Gel Hair Colour for Women Ammonia PPD Free Organic Hair Colour with 100 Grey Coverage Long Lasting Conditioning Hair Color Dark Brown 3 00 Pack of 4

About Product: The INDUS VALLEY Damage Free Natural Gel Hair Colour for Women is a safe and organic hair coloring option that is free from harmful chemicals like ammonia and PPD. It provides 100% grey coverage and leaves your hair with a long-lasting, conditioning color.

Key Features: - Ammonia and PPD free - Organic ingredients - 100% grey coverage - Long-lasting conditioning color - Dark Brown shade - Pack of 4

For whom: This hair color is suitable for women who want a damage-free and organic hair coloring option that provides full grey coverage and leaves their hair with a rich, dark brown color.

Pros: - Safe and organic formula - Ammonia and PPD free - Provides 100% grey coverage - Long-lasting conditioning color

Cons: - Dark Brown shade may not be suitable for those wanting a lighter color - Pack of 4 may be more than needed for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers PPD and Ammonia-free formula with 100% grey coverage, meeting market preferences.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for quality and natural products.	Brandwatch
Category Momentum	20	15	Growing demand for natural and organic hair colors in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair color products in the market.	Retail360
Competition	10	8	Facing competition from other established natural hair color brands in the market.	IndiaRetailing
Use-case Advantage	5	5	Long-lasting conditioning properties cater to the need for hair health along with color.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong product with competitive pricing and key features, facing market competition.

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