Indica Easy Mini Hair Color Dark Brown 18ml

Indica Easy Mini Hair Color Dark Brown 18ml

About Product: Indica Easy Mini Hair Color Dark Brown is a convenient and easy-to-use hair color that comes in a mini pack of 18ml.

Key Features: This hair color is ammonia-free, making it gentle on the scalp and hair. It is enriched with the goodness of amla, henna, and bhringraj to nourish and strengthen hair while coloring.

For whom: This hair color is suitable for anyone looking to touch up their roots or cover greys quickly and efficiently. It is perfect for those with busy schedules who need a quick fix for their hair color.

Pros: - Easy-to-use mini pack for touch-ups on-the-go - Ammonia-free formula is gentle on the hair - Enriched with natural ingredients for added nourishment

Cons: - The small pack may not be sufficient for those with long or thick hair - Limited shade options available in the mini pack size.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The dark brown shade and 18ml size cater well to Indian consumer preferences.	Euromonitor
Brand Strength	20	10	Indica Easy Mini is a well-known brand in the hair color segment in India.	Brandwatch
Category Momentum	20	15	Growing demand for semi-permanent hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from other popular semi-permanent hair color brands.	Nielsen
Use-case Advantage	5	5	Convenient size for touch-ups and small applications.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Indica Easy Mini Hair Color Dark Brown 18ml holds strong in the competitive Indian semi-permanent hair color market.

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