Indalo Ammonia Free Dark Brown Hair Colour Herbal Based with Brahmi Shikakai Amla Baheda Natural Conditioning Anti Dandruff Long Lasting Hair Color For Women and Men 100gm Each Pack of 3

Indalo Ammonia Free Dark Brown Hair Colour Herbal Based with Brahmi Shikakai Amla Baheda Natural Conditioning Anti Dandruff Long Lasting Hair Color For Women and Men 100gm Each Pack of 3

Indalo Ammonia Free Dark Brown Hair Colour is a herbal based hair color enriched with Brahmi, Shikakai, Amla, and Baheda. It is free from harsh chemicals like ammonia, making it safer for your hair.

Key Features:
- Herbal based hair color
- Enriched with natural conditioning ingredients
- Anti-dandruff properties
- Long-lasting color
- Safe for both women and men

For whom:
This hair color is suitable for anyone looking for a natural and ammonia-free hair coloring option. It is ideal for those who have sensitive scalp or are prone to allergic reactions from chemical hair dyes.

Pros:
- Ammonia-free formula is gentle on hair
- Natural conditioning ingredients improve hair health
- Long-lasting color
- Anti-dandruff properties

Cons:
- May require multiple applications for desired color intensity
- Result may vary depending on individual's hair type and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in herbal ingredients with anti-dandruff properties, appealing to health-conscious consumers	Euromonitor
Brand Strength	20	10	Established brand with positive reputation for natural products	Brandwatch
Category Momentum	20	15	Growing demand for herbal-based hair colors in Indian market	Mintel
Price Positioning	20	10	Competitively priced for a pack of 3, offering value for money	RetailWire
Competition	10	6	Facing competition from other established herbal hair color brands in the market	GfK
Use-case Advantage	5	5	Suitable for both women and men, catering to a wide target audience	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong herbal-based hair color with anti-dandruff properties, competitive pricing, and broad appeal in the Indian market.

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