Iba Must Have Waterproof Concealer Matte Finish Light 8ml Full Coverage Long Lasting Oil Free Lightweight Easily Blendable Concealer For Face Makeup 100 Natural Vegan Makeup

Iba Must Have Waterproof Concealer Matte Finish Light 8ml Full Coverage Long Lasting Oil Free Lightweight Easily Blendable Concealer For Face Makeup 100 Natural Vegan Makeup

Key features of Iba Must Have Waterproof Concealer: - Matte finish for a natural look - Full coverage to hide imperfections - Long-lasting formula for all-day wear - Oil-free for a non-greasy finish - Lightweight and easily blendable for a seamless application

This waterproof concealer is suitable for anyone looking for a reliable and effective product to conceal blemishes, dark circles, and other imperfections on the face. The matte finish makes it perfect for those with oily skin, as it helps control shine throughout the day.

Pros: - Full coverage formula hides imperfections effectively - Long-lasting wear for all-day coverage - Oil-free formula is ideal for those with oily skin - Lightweight and easily blendable for a seamless finish - 100% natural and vegan makeup that is cruelty-free Cons: - Some users may find the shade range limited - May require touch-ups throughout the day for oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers full coverage, long-lasting, and oil-free properties	Vogue
Brand Strength	20	18	Established brand with good reputation for quality	Brand Equity
Category Momentum	20	15	Growing demand for vegan makeup in Indian market	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market	Retail Today
Competition	10	5	Facing competition from established international brands	Cosmopolitan
Use-case Advantage	5	3	Suitable for daily wear and easy to blend	Elle
Final Market Score	100	76/100 (3.80/5)	Competitively priced, high-quality concealer with good market potential in India

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