Iba Must Have Everyday Lip Cheek Tint Timeless Mocha 8g Enriched with Vitamin E and Rosehip Oil Light Creamy Texture High Payoff Smooth Natural Finish Nourishes Hydrates Dry Chapped Lips Blush Eyeshadow

Iba Must Have Everyday Lip Cheek Tint Timeless Mocha 8g Enriched with Vitamin E and Rosehip Oil Light Creamy Texture High Payoff Smooth Natural Finish Nourishes Hydrates Dry Chapped Lips Blush Eyeshadow

This Iba lip and cheek tint in Timeless Mocha shade is a must-have product for your everyday makeup routine. Enriched with Vitamin E and Rosehip Oil, it not only adds a pop of color to your lips and cheeks but also nourishes and hydrates them.

The light creamy texture of this tint makes it easy to blend and provides a high payoff. It gives a smooth natural finish that lasts all day long. You can also use it as a blush or eyeshadow for a cohesive makeup look.

This product is perfect for anyone looking for a versatile and convenient makeup product that not only adds color but also provides skincare benefits. Whether you're a makeup beginner or a beauty enthusiast, this lip and cheek tint is a great addition to your collection.

Pros: - Enriched with Vitamin E and Rosehip Oil - Light creamy texture for easy application - Can be used as a lip tint, cheek tint, blush, or eyeshadow - Provides a natural finish that lasts all day - Nourishes and hydrates dry chapped lips Cons: - Limited shade range - Might not be long-lasting on oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with Vitamin E and Rosehip Oil aligns with current consumer preference for natural ingredients	Cosmopolitan, Allure
Brand Strength	20	18	Established brand with positive reputation in the beauty industry	Vogue, Elle
Category Momentum	20	15	Growing demand for multipurpose beauty products in Indian market	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar lip and cheek tints in the market	Grazia, Harper's Bazaar
Competition	10	10	Facing moderate competition from other established lip stain brands in the Indian market	Marie Claire, Glamour
Use-case Advantage	5	4	Versatile product that can be used as both lip tint and cheek tint, offering convenience to consumers	InStyle
Final Market Score	100	86/100 (4.30/5)	Well-positioned multipurpose lip and cheek tint with strong brand backing in a competitive market.

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