Iba Long Stay Matte Lipstick for Women M15 Cinnamon Chai 4g Creamy Matte Finish Smooth Texture Long Lasting Hydrated Lips Enriched with Vitamin E Intense Colour Highly Pigmented Lip Makeup

Iba Long Stay Matte Lipstick for Women M15 Cinnamon Chai 4g Creamy Matte Finish Smooth Texture Long Lasting Hydrated Lips Enriched with Vitamin E Intense Colour Highly Pigmented Lip Makeup

Iba Long Stay Matte Lipstick in the shade Cinnamon Chai is a must-have for women looking for a creamy matte finish that lasts all day. With its smooth texture and hydrating formula enriched with Vitamin E, this lipstick keeps your lips looking and feeling great.
Key Features: - Creamy matte finish - Smooth texture - Long-lasting formula - Hydrates lips - Enriched with Vitamin E - Intense color payoff - Highly pigmented
This lipstick is suitable for women who want a long-lasting lipstick that doesn't dry out their lips. Whether you're heading to work, going out for a night on the town, or attending a special event, this lipstick will stay put and keep your lips looking fabulous.
Pros: - Long-lasting formula - Hydrating - Intense color payoff - Highly pigmented
Cons: - Some may find the matte finish too drying for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Creamy matte finish, enriched with Vitamin E, and highly pigmented align well with current market preferences.	Cosmopolitan, Grazia
Brand Strength	20	18	Iba brand known for quality and variety in lip makeup.	Femina, Elle
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mint, Vogue
Price Positioning	20	10	Competitively priced for the features offered, appealing to price-conscious Indian consumers.	Harper's Bazaar, Femina
Competition	10	8	Facing competition from established brands offering similar features in the market.	Cosmopolitan, Elle
Use-case Advantage	5	5	Long-lasting and hydrating properties cater to Indian climate and lifestyle needs.	Vogue, Grazia
Final Market Score	100	76/100 (3.80/5)	Iba Long Stay Matte Lipstick offers a competitive option in the Indian market with its unique features and pricing.

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