Iba All Day Kohl Kajal Jet Black 0 30g 24 Hr Long Stay Smudge Proof Waterproof Eye Makeup Enriched with Avocado Extracts Vitamin E Halal Certified Vegan Makeup

Iba All Day Kohl Kajal Jet Black 0 30g 24 Hr Long Stay Smudge Proof Waterproof Eye Makeup Enriched with Avocado Extracts Vitamin E Halal Certified Vegan Makeup

Key Features: - Long-lasting formula stays put for up to 24 hours - Smudge-proof and waterproof for all-day wear - Enriched with avocado extracts and Vitamin E for added nourishment - Halal certified and vegan, suitable for all skin types
For whom: This kajal is perfect for anyone looking for a reliable and high-quality eye makeup product that will last all day without smudging or fading. Whether you have oily lids or live in a humid climate, this kajal will stay put and keep your eyes looking beautiful.
Pros: - Intensely pigmented for a deep black color - Glides on smoothly and effortlessly for easy application - Nourishing ingredients help to care for the delicate eye area - Halal certified and vegan, suitable for those with sensitive skin
Cons: - Some users may find it difficult to remove at the end of the day - May need to be sharpened regularly to maintain a precise tip

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting, smudge-proof, and waterproof features with added benefits of avocado extracts and Vitamin E.	Beauty Insider
Brand Strength	20	18	Established brand in the kajal & kohls category with positive consumer reviews.	Brandwatch
Category Momentum	20	15	Growing demand for halal and vegan makeup products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium kajal & kohls brands in the market.	Retail360
Competition	10	8	Facing competition from both traditional and new halal-certified kajal brands in the market.	Cosmetics Business
Use-case Advantage	5	5	Meets the needs of consumers looking for long-lasting and smudge-proof eye makeup suitable for all-day wear.	Vogue India
Final Market Score	100	76/100 (3.80/5)	Strong product positioned well in the growing halal and vegan makeup segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—