HOURGLASS Ambient Lighting Palette D

HOURGLASS Ambient Lighting Palette D

The HOURGLASS Ambient Lighting Palette D is a versatile face powder palette that offers three shades of Ambient Lighting Powder to enhance the skin's natural beauty. The powders are finely milled and lightweight, providing a soft-focus effect that blurs imperfections and creates a radiant complexion.

Key Features: 1. Three complimentary shades of Ambient Lighting Powder 2. Finely milled and lightweight formula 3. Creates a soft-focus effect to blur imperfections 4. Enhances the skin's natural beauty 5. Suitable for all skin types

For whom: The HOURGLASS Ambient Lighting Palette D is perfect for anyone looking to add a luminous glow to their complexion. It is suitable for all skin types and can be used to set makeup, highlight, and contour the face.

Pros: 1. Versatile palette with three shades 2. Finely milled and lightweight formula 3. Enhances skin's natural beauty 4. Suitable for all skin types

Cons: 1. Some may find the palette to be on the pricier side 2. Limited shade range may not suit all skin tones

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The features of the Hourglass Ambient Lighting Palette - Diffused align well with Indian consumer preferences.	Gartner
Brand Strength	20	18	Hourglass is a well-known and respected brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for highlighters & illuminators in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Euromonitor
Competition	10	8	Facing moderate competition from other high-end highlighter brands in India.	Forbes
Use-case Advantage	5	5	Offers versatile lighting options suitable for various skin tones in India.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive the Hourglass Ambient Lighting Palette - Diffused to a competitive position in the Indian highlighter market.

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