Hilary Rhoda Stroke It Eye Pencil Coloured Eyeliner and Kajal Pencil Easy Glide Quick Drying Formula Matte Finish Built in Sharpener 0 26g Ocean Blue Shade 03

Hilary Rhoda Stroke It Eye Pencil Coloured Eyeliner and Kajal Pencil Easy Glide Quick Drying Formula Matte Finish Built in Sharpener 0 26g Ocean Blue Shade 03

The Hilary Rhoda Stroke It Eye Pencil is a versatile and high-quality coloured eyeliner and kajal pencil that helps you achieve a precise and defined eye makeup look.

Key Features: - Easy Glide: The pencil glides smoothly on the eyelids without tugging or pulling. - Quick Drying Formula: The formula sets quickly, ensuring long-lasting wear. - Matte Finish: The eyeliner provides a beautiful matte finish that looks stunning on all skin tones. - Built-in Sharpener: The pencil comes with a built-in sharpener for precise application every time. - Ocean Blue Shade: This pencil comes in a gorgeous ocean blue shade (Shade 03) that adds a pop of colour to your eye makeup.

For whom: This eye pencil is perfect for makeup enthusiasts who love experimenting with different eye makeup looks. It is ideal for anyone looking for a high-performance coloured eyeliner and kajal pencil that delivers intense colour payoff and long-lasting wear.

Pros: - Intense colour payoff - Long-lasting wear - Easy to use - Built-in sharpener for convenience - Matte finish looks beautiful on all skin tones

Cons: - Some users may find the pencil to be on the smaller side (0.26g)

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ocean Blue shade, quick-drying formula, and built-in sharpener align well with Indian consumers' preferences for convenience and trendy colors.	Elle India
Brand Strength	20	10	Hilary Rhoda gaining popularity among Indian consumers for quality eye makeup products.	Vogue India
Category Momentum	20	15	Eyeliner category growing due to increased focus on eye makeup trends in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar eyeliners in the Indian market, offering value for money.	Femina
Competition	10	6	Facing competition from established brands offering a wide range of eyeliners with varying features and price points in India.	Cosmopolitan
Use-case Advantage	5	5	Versatile product suitable for both everyday wear and special occasions, appealing to a wide range of consumers.	Grazia
Final Market Score	100	66/100 (3.30/5)	Hilary Rhoda Stroke It Eye Pencil in Ocean Blue is well-positioned in the Indian eyeliner market, offering a trendy shade with convenient features at a competitive price.

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