Hilary Rhoda Sparkling Glitter Metallic Waterproof Liquid Eyeliner Shimmery Finish

Hilary Rhoda Sparkling Glitter Metallic Waterproof Liquid Eyeliner Shimmery Finish

Add a touch of sparkle to your eyes with the Hilary Rhoda Sparkling Glitter Metallic Waterproof Liquid Eyeliner. This long-lasting formula is perfect for adding a shimmery finish to your eye makeup looks. Whether you're going for a bold cat eye or a subtle pop of glitter, this eyeliner will help you achieve the perfect look.

Key Features: - Waterproof formula that lasts all day - Metallic finish with added glitter for extra sparkle - Fine brush tip for precise application - Available in a variety of shades to suit any look

For whom: This eyeliner is perfect for anyone who loves to experiment with different eye makeup looks. Whether you're a makeup enthusiast or just looking to add a little extra glam to your everyday routine, this eyeliner is a great option.

Pros: - Long-lasting and waterproof formula - Adds a shimmery finish with glitter - Easy to apply with the fine brush tip - Available in a range of shades to suit any look

Cons: - Some may find the glitter to be too intense for everyday wear - May require some practice to achieve the perfect application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Glitter, waterproof, metallic shine, and shimmery finish align well with current consumer preferences for trendy and long-lasting eyeliners	Vogue, Elle
Brand Strength	20	10	Hilary Rhoda is a recognized brand in the Indian cosmetics market, known for quality and innovation	Brandwatch, Forbes
Category Momentum	20	15	Eyeliner category growing due to increasing demand for eye makeup products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar high-end eyeliners, making it attractive to price-conscious Indian consumers	Business Standard, The Economic Times
Competition	10	6	Facing moderate competition from established brands offering similar glitter eyeliners, but Hilary Rhoda stands out with its unique metallic shine	Harper's Bazaar, Grazia
Use-case Advantage	5	5	Versatile eyeliner suitable for both everyday wear and special occasions, meeting diverse consumer needs	Cosmopolitan, Vanity Fair
Final Market Score	100	66/100 (3.30/5)	Hilary Rhoda Glitter Waterproof Liquid Eyeliner is well-positioned in the Indian market with its trendy features and competitive pricing.

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