Hilary Rhoda Pro Matte Non Transfer Lipstick Waterproof Smudge Proof 12 Hour Long Stay 24 Shades Available Highly Pigmented Matte Finish Lipstick 2g Wine Rouge Shade 24

Hilary Rhoda Pro Matte Non Transfer Lipstick Waterproof Smudge Proof 12 Hour Long Stay 24 Shades Available Highly Pigmented Matte Finish Lipstick 2g Wine Rouge Shade 24

This Hilary Rhoda Pro Matte Non Transfer Lipstick is a long-lasting lipstick that offers a highly pigmented matte finish. It is waterproof, smudge-proof, and can last up to 12 hours without transferring.

Key Features: - Waterproof and smudge-proof formula - Highly pigmented for a bold matte finish - Long-lasting, up to 12 hours of wear - Available in 24 different shades - Comes in a 2g tube for easy application

This lipstick is perfect for anyone who wants a long-lasting, matte finish without having to worry about constant touch-ups. It is ideal for those who lead a busy lifestyle and need a lipstick that can keep up with them throughout the day.

Pros: - Long-lasting formula - Highly pigmented for a bold look - Matte finish for a trendy look - Available in a wide range of shades to suit different preferences Cons: - Some users may find the matte finish to be drying - May require touch-ups throughout the day for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and smudge-proof align with current lipstick trends.	Euromonitor
Brand Strength	20	18	Hilary Rhoda known for quality cosmetics in India.	Brandwatch
Category Momentum	20	15	Growing demand for long-wear lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar long-wear lipsticks.	Retail360
Competition	10	0	Intense competition in the Indian lipstick market.	Forbes
Use-case Advantage	5	3	12-hour long wear suitable for busy Indian women.	Vogue
Final Market Score	100	66/100 (3.30/5)	Strong brand and features position this lipstick well in the Indian market.

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