Hilary Rhoda Play n Blend Gel Eyeliner One Stroke Application Highly Pigmented Matte Shimmer Finish 2 in 1 Smudger Eyeliner Butter Smooth Texture 1 5g Black Shade 03

Hilary Rhoda Play n Blend Gel Eyeliner One Stroke Application Highly Pigmented Matte Shimmer Finish 2 in 1 Smudger Eyeliner Butter Smooth Texture 1 5g Black Shade 03

Key Features: - One stroke application - Highly pigmented - Matte shimmer finish - 2 in 1 smudger eyeliner - Butter smooth texture - Black shade 03

For whom: This gel eyeliner is perfect for anyone who wants a bold, long-lasting eyeliner look. Whether you're a makeup pro or a beginner, this eyeliner is easy to apply and provides a professional finish.

Pros: - Easy one-stroke application - Highly pigmented for intense color - Long-lasting matte shimmer finish - Includes a smudger for versatile looks - Smooth texture for effortless application

Cons: - Some users may find the black shade to be too dark for daytime looks - Gel formula may require practice for beginners to perfect application techniques.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	2-in-1 application, highly pigmented, and smooth texture align well with current market preferences	Euromonitor, Mintel
Brand Strength	20	10	Hilary Rhoda known for quality cosmetics but faces stiff competition in Indian market	Euromonitor, IDC
Category Momentum	20	15	Eyeliner segment growing due to increased demand for eye makeup products	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for its features but faces pressure from lower-priced alternatives	Euromonitor, IDC
Competition	10	6	Facing strong competition from established and emerging eyeliner brands in the Indian market	Euromonitor, IDC
Use-case Advantage	5	5	Versatile application options cater to diverse consumer needs	Mintel
Final Market Score	100	66/100 (3.30/5)	Hilary Rhoda Play n Blend Gel Eyeliner 2-in-1 offers a competitive option in the growing Indian eyeliner segment.

Factor	Rating (out of 5)	Notes
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