Herbatint Permanent Herbal Haircolour Gel 1N Black 135 ml

Herbatint Permanent Herbal Haircolour Gel 1N Black 135 ml

About Product: Herbatint Permanent Herbal Haircolour Gel in shade 1N Black is a natural hair dye formulated with herbal extracts. It offers long-lasting color and coverage for gray hair, while also nourishing and protecting the hair.

Key Features: This haircolor gel is free from ammonia, parabens, and resorcinol, making it a safer and more gentle alternative to traditional hair dyes. It is enriched with plant extracts like Aloe Vera and Limnanthes Alba (meadowfoam), which help to keep the hair healthy and hydrated.

For whom: Herbatint Permanent Herbal Haircolour Gel is suitable for those looking for a more natural approach to hair coloring. It is ideal for individuals with sensitive skin or allergies to harsh chemicals commonly found in conventional hair dyes.

Pros: - Natural ingredients - Long-lasting color - Nourishing and hydrating formula - Gentle on the scalp

Cons: - May require frequent touch-ups for gray coverage - Color may fade quicker than traditional dyes on some hair types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian consumers.	Beauty Magazine
Brand Strength	20	18	Strong brand reputation and customer loyalty.	Brand Equity
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	8	Facing competition from both local and international brands.	Market Watch
Use-case Advantage	5	5	Easy application process for home use.	Fashion Weekly
Final Market Score	100	76/100 (3.80/5)	Strong brand with good market fit, facing competitive pricing challenges.

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