Heels Fruit Vinegar Hair Gel Color Natural Black Color Dye for both Men Women 1 Kg

Heels Fruit Vinegar Hair Gel Color Natural Black Color Dye for both Men Women 1 Kg

About Product: Heels Fruit Vinegar Hair Gel Color is a natural black color dye specifically formulated for both men and women. Made with fruit vinegar, this hair gel color not only colors your hair but also nourishes it, leaving it soft and shiny.

Key Features: - Natural black color dye - Formulated with fruit vinegar for nourishment - Suitable for both men and women - Comes in a 1 kg size

For whom: This hair gel color is perfect for individuals looking to color their hair black while also wanting to nourish and condition their hair at the same time. It is suitable for both men and women of all hair types.

Pros: - Natural ingredients - Nourishes and conditions hair - Long-lasting color - Easy to use

Cons: - May require multiple applications for desired color intensity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers a unique natural black fruit vinegar formula for long-lasting color.	Nielsen
Brand Strength	20	15	Established brand with a loyal customer base in the hair care segment.	Euromonitor
Category Momentum	20	10	Growing demand for permanent hair color products in the Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	GfK
Competition	10	10	Facing moderate competition from other established hair color brands.	IRI
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider consumer base.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural black fruit vinegar hair gel color dye for men and women in a competitive market.

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