Head Shoulders Cool Menthol Anti Dandruff Shampoo 340ml

Head Shoulders Cool Menthol Anti Dandruff Shampoo 340ml

- About Product: Head & Shoulders Cool Menthol Anti-Dandruff Shampoo is specially formulated to effectively combat dandruff while leaving your scalp feeling cool and refreshed. It contains active ingredients that target the root cause of dandruff, providing long-lasting relief and a healthy scalp.

- Key Features: This shampoo is enriched with menthol, known for its cooling and soothing properties, making it perfect for those with itchy or irritated scalps. It also has a refreshing scent that lingers on your hair, giving you a clean and refreshed feeling all day long.

- For whom: This shampoo is suitable for anyone dealing with dandruff issues, from mild to severe cases. It is gentle enough for daily use and can be used by both men and women of all hair types.

- Pros & Cons: Pros: Effective in fighting dandruff, leaves scalp feeling cool and refreshed, suitable for daily use, refreshing scent. Cons: Some users may find the menthol scent too strong, may not work for all individuals with severe dandruff issues.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cool Menthol variant aligns with Indian consumer preference for refreshing products.	AC Nielsen, Kantar
Brand Strength	20	18	Head & Shoulders is a well-established brand in India.	Brand Equity, Nielsen
Category Momentum	20	15	Strong growth in anti-dandruff segment in India.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff shampoos in the market.	IRI, GfK
Competition	10	10	Facing competition from other established anti-dandruff shampoo brands in India.	Euromonitor, Brand Equity
Use-case Advantage	5	3	Effective in combating dandruff and providing a cooling sensation.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in competitive anti-dandruff shampoo market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—