Head Shoulders Anti Dandruff Shampoo Smooth Silky 180 ML White

Head Shoulders Anti Dandruff Shampoo Smooth Silky 180 ML White

- About Product: Head & Shoulders Smooth & Silky Anti-Dandruff Shampoo is specially formulated to provide relief from dandruff while leaving your hair feeling smooth and silky. It effectively removes flakes and helps prevent their return, leaving you with healthy, flake-free hair.

- Key Features: This shampoo contains a unique formula with active ingredients that target dandruff at its source, giving you long-lasting protection against flakes. It also helps to nourish and moisturize your hair, making it soft, smooth, and manageable.

- For whom: This shampoo is ideal for those who struggle with dandruff and are looking for a solution that not only treats the problem but also leaves their hair looking and feeling great. It is suitable for all hair types and can be used daily for best results.

- Pros & Cons: Pros - Effectively treats and prevents dandruff, leaves hair feeling smooth and silky, suitable for daily use, suitable for all hair types. Cons - Some users may find the scent too strong, may not work for severe cases of dandruff.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers anti-dandruff solution and smooth hair.	GfK
Brand Strength	20	18	Head & Shoulders is a trusted brand in India.	Brandwatch
Category Momentum	20	15	Strong growth in shampoo market in India.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market.	Euromonitor
Competition	10	8	Facing strong competition from other anti-dandruff shampoos.	Nielsen
Use-case Advantage	5	5	Addresses common hair issues in India effectively.	Kantar
Final Market Score	100	76/100 (3.80/5)	Head & Shoulders Smooth & Silky performs well in the competitive Indian shampoo market.

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