Hairline Powder Stick Hair Shadow Powder Root Touch Up Powder Waterproof Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair BLACK 4 gram

Hairline Powder Stick Hair Shadow Powder Root Touch Up Powder Waterproof Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair BLACK 4 gram

The Hairline Powder Stick is a convenient and easy-to-use product for covering up gray roots or sparse areas on your scalp. It comes in a compact size that is perfect for on-the-go touch-ups.
Key Features: - Waterproof formula - Sponge pen applicator for precise application - Filler powder that effortlessly blends with your natural hair color - Comes in a 4 gram size, making it long-lasting
For those who are looking for a quick and effective way to touch up their roots or add volume to thinning hair, this product is perfect. It is suitable for all hair types and colors.
Pros: - Easy to use and mess-free application - Waterproof formula that lasts all day - Helps to instantly cover up gray roots or sparse areas - Portable size for on-the-go touch-ups Cons: - May not work as effectively on extremely light or dark hair colors - Some users may find the sponge pen applicator difficult to work with at first

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers waterproof and easy-to-use features highly sought after in India.	GfK
Brand Strength	20	15	Established brand with a reputation for hair care products.	Euromonitor
Category Momentum	20	10	Growing demand for root touch-up products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from other root touch-up products.	IRI
Use-case Advantage	5	5	Addresses the specific need for covering gray hair roots effectively.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced root touch-up powder with waterproof feature.

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