WHEEZAL Hair Color Black 1 POUCH 1 20 GM PACK OF FOUR

WHEEZAL Hair Color Black 1 POUCH 1 20 GM PACK OF FOUR

WHEEZAL Hair Color Black is a convenient and easy-to-use hair coloring product that comes in a pouch containing four 20 gm packets.

Key Features: - Provides long-lasting color - Covers grays effectively - Enriched with natural ingredients - Easy application process

For whom: This product is ideal for individuals looking to color their hair at home and achieve a rich black hue.

Pros: - Affordable option for at-home hair coloring - Leaves hair feeling soft and manageable - Offers good coverage and color payoff

Cons: - May require multiple applications for desired intensity - Strong chemical smell may be off-putting to some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Suitable pack size and quantity for Indian consumers looking for value.	Nielsen
Brand Strength	20	18	Established brand with loyal customer base in the henna category.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar henna hair color products.	GfK
Competition	10	8	Facing moderate competition from other henna hair color brands in the market.	IRI
Use-case Advantage	5	5	Convenient single-use pouches for easy application at home.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and suitable pack size position WHEEZAL Hair Color well in the growing Indian henna market.

Factor	Rating (out of 5)	Notes
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