Sterling Naturals Megha Mehandi Hair Care Powder Herbal Henna Based Long Lasting Hair Color Free Applicator Brush Inside Pack Of 6 For Natural Henna Amla Based Powder Hair Dye Solution For Men Women M1 Natural Black

Sterling Naturals Megha Mehandi Hair Care Powder Herbal Henna Based Long Lasting Hair Color Free Applicator Brush Inside Pack Of 6 For Natural Henna Amla Based Powder Hair Dye Solution For Men Women M1 Natural Black

Key Features: - Herbal henna based hair color - Long-lasting results - Free applicator brush included in pack - Natural henna and amla based powder - Suitable for both men and women - Comes in pack of 6 for convenience

For whom: - Individuals looking for a natural hair dye solution - People who prefer herbal products for hair care - Men and women seeking long-lasting color results - Those who want to cover gray hair with a natural solution

Pros: - Made with herbal ingredients - Comes with applicator brush for easy application - Long-lasting color results - Convenient pack of 6 for multiple uses - Suitable for both men and women

Cons: - May require multiple applications for desired color intensity - Results may vary depending on individual hair type and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a variety of natural ingredients suitable for long-lasting hair color.	IndiaRetailing
Brand Strength	20	18	Established brand with positive consumer reviews and loyalty.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar henna hair dye products.	Euromonitor
Competition	10	8	Facing moderate competition from other established henna hair dye brands.	RetailInsider
Use-case Advantage	5	5	Convenient pack of 6 with free applicator brush for easy application.	RetailToday
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and diverse natural ingredients.

Factor	Rating (out of 5)	Notes
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