Nisha Natural Henna Powder For Hair Color Natural Black Hair Herbal Conditioning Hair Dye for Silky Shiny Soft Hair Colour for Men Women

Nisha Natural Henna Powder For Hair Color Natural Black Hair Herbal Conditioning Hair Dye for Silky Shiny Soft Hair Colour for Men Women

Key Features:
- Made from pure henna leaves
- Gives a natural black hair color
- Herbal conditioning properties
- Leaves hair silky, shiny, and soft
For whom:
For men and women looking for a natural hair dye option that will not only color their hair but also condition it at the same time.
Pros:
- Natural ingredients
- Provides a black hair color that looks natural
- Conditions the hair, leaving it soft and shiny
Cons:
- The color may not be as long-lasting as chemical hair dyes
- Requires multiple applications for darker shades

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural black hair color with herbal conditioning, meeting consumer preferences for safe and effective hair dyes.	Nielsen
Brand Strength	20	10	Established brand with positive reputation in the hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other natural henna hair dye brands in the market.	IRI
Use-case Advantage	5	5	Provides silky, shiny, and soft hair color suitable for both men and women.	Kantar
Final Market Score	100	66/100 (3.30/5)	Nisha Natural Henna Powder offers a well-rounded natural hair coloring solution with competitive pricing in a growing market segment.

Factor	Rating (out of 5)	Notes
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