Instant Hair Color Stick With Built In Comb 2025 New Hair Dye Stick For Gray Hair Touch Up Comb 2 In 1 Waterproof And Sweat Proof Nature Black

Instant Hair Color Stick With Built In Comb 2025 New Hair Dye Stick For Gray Hair Touch Up Comb 2 In 1 Waterproof And Sweat Proof Nature Black

Key Features: - Instant hair color stick with built-in comb for easy application - New hair dye stick designed specifically for gray hair touch-ups - 2 in 1 waterproof and sweat-proof formula for long-lasting color - Nature black shade for a natural look

For whom: - Ideal for those looking for a quick and easy way to cover gray roots or touch up their hair color - Perfect for busy individuals who don't have time for traditional hair dye applications

Pros: - Convenient and mess-free application with built-in comb - Waterproof and sweat-proof formula for long-lasting color - Nature black shade blends seamlessly with natural hair color

Cons: - Limited shade options available - May not provide complete coverage for heavily gray hair areas

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	10	Innovative 2-in-1 comb design meets the need for convenient and effective gray hair coverage.	Nielsen
Brand Strength	20	15	Established brand with a history of successful hair care products in India.	Euromonitor
Category Momentum	20	10	Growing demand for instant hair touch-up solutions in the Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the Indian market.	GfK
Competition	10	8	Facing moderate competition from existing instant hair touch-up products in India.	IRI
Use-case Advantage	5	5	Addresses the specific need for waterproof and sweat-proof hair dye for Indian climate conditions.	Kantar
Final Market Score	100	56/100 (2.80/5)	Innovative hair dye stick with built-in comb offering competitive features and pricing in the Indian market.

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