Brite Henna Mehndi 1kg Green

Brite Henna Mehndi 1kg Green

Brite Henna Mehndi Powder is a natural hair coloring product made from pure henna leaves. It provides a safe and effective way to color your hair without the use of harsh chemicals.

Key Features: - 100% natural henna powder - Rich green color - Long-lasting results - Easy to use

For whom: Brite Henna Mehndi Powder is suitable for anyone looking to color their hair with a natural alternative. It is especially beneficial for those with sensitive skin or allergies to chemical hair dyes.

Pros: - No ammonia or other harsh chemicals - Safe for use on all hair types - Nourishes hair while coloring - Leaves hair soft and shiny

Cons: - Requires longer processing time compared to chemical dyes - Color may vary depending on individual hair texture and color - May not cover gray hair completely

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size catering to heavy users, popular green color.	IRI
Brand Strength	20	18	Established brand with loyal customer base in the henna market.	Euromonitor
Category Momentum	20	15	Growing demand for natural beauty products in India.	Mintel
Price Positioning	20	10	Competitively priced for the quality and quantity offered.	GfK
Competition	10	8	Facing competition from emerging organic henna brands.	Kantar
Use-case Advantage	5	5	Versatile for intricate henna designs and hair coloring.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand with good market fit, facing competitive pressures.

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