Black Diamond Kali Mehandi Smooth Silky Long Lasting Color Herbal Hair Dye Grey Coverage Black 40g Pack of 1

Black Diamond Kali Mehandi Smooth Silky Long Lasting Color Herbal Hair Dye Grey Coverage Black 40g Pack of 1

This Black Diamond Kali Mehandi Smooth Silky Herbal Hair Dye is a natural and safe way to cover up grey hairs. It is made with herbal ingredients that nourish and strengthen the hair while providing a long-lasting color.

Key Features: - Herbal ingredients for a safe and natural hair dye - Long-lasting color for grey coverage - Nourishes and strengthens the hair

For whom: This hair dye is perfect for anyone looking for a natural alternative to chemical hair dyes. It is suitable for all hair types and colors.

Pros: - Natural and safe ingredients - Long-lasting color - Nourishing and strengthening for the hair

Cons: - May require multiple applications for desired color intensity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting grey coverage and smooth silky texture.	India Today
Brand Strength	20	18	Established reputation for quality and effectiveness.	Brand Equity
Category Momentum	20	15	Growing demand for herbal hair dyes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	8	Facing competition from other established herbal hair dye brands.	The Economic Times
Use-case Advantage	5	5	Caters to customers seeking natural hair dye solutions.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and features in growing herbal hair dye market.

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