Banjaras Black Henna with Amla Hair Colour 50g Pack of 4

Banjaras Black Henna with Amla Hair Colour 50g Pack of 4

- Banjaras Black Henna with Amla Hair Colour is a natural alternative to chemical hair dyes, providing a safe and effective way to color your hair.

- Key features of this product include the combination of black henna and amla, which helps to nourish and strengthen the hair while coloring it. The henna also adds shine and volume to the hair, giving it a healthy and vibrant look.

- This product is suitable for individuals who are looking for a natural hair coloring option that is free from harmful chemicals. It is also great for those with sensitive scalps or allergies to chemical dyes.

- Pros: Natural ingredients, nourishing and strengthening properties, adds shine and volume to the hair. - Cons: Color may not be as long-lasting as chemical dyes, may require more frequent touch-ups.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Amla infusion adds value and appeal to the product.	Nielsen
Brand Strength	20	10	Established brand reputation in herbal hair care.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair dyes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar henna products.	GfK
Competition	10	6	Facing moderate competition from other herbal hair dyes.	IRI
Use-case Advantage	5	5	Convenient pack size for multiple applications.	Kantar
Final Market Score	100	66/100 (3.30/5)	Banjaras Black Henna with Amla Hair Colour holds a strong position in the growing Indian herbal hair dye market.

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