Aunt Jackie s Curling Gel Spray Gel 15 Oz

Aunt Jackie s Curling Gel Spray Gel 15 Oz

This curling gel spray from Aunt Jackie's is designed to help define your curls and provide long-lasting hold without crunchiness. It is infused with shea butter and olive oil to keep your curls moisturized and healthy.

Key features of this product include its lightweight formula, which helps to enhance your natural curl pattern without weighing your hair down. The gel spray also helps to reduce frizz and add shine to your curls, making them look more defined and vibrant.

This product is ideal for those with curly or wavy hair looking to enhance their natural texture and hold their style in place. It is also suitable for those with dry or damaged hair, as the moisturizing ingredients help to nourish and protect your curls.

Pros:
- Provides long-lasting hold without crunchiness
- Lightweight formula enhances natural curl pattern
- Reduces frizz and adds shine to curls
- Infused with moisturizing ingredients like shea butter and olive oil

Cons:
- May not provide enough hold for very thick or coarse hair types
- Some users may find the scent too strong
- Can be sticky if too much product is applied

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation suitable for Indian climate and hair types.	Nielsen
Brand Strength	20	10	Established brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	GfK
Competition	10	6	Facing moderate competition from local and international brands.	IRI
Use-case Advantage	5	5	Convenient spray format for easy application and styling.	Kantar
Final Market Score	100	66/100 (3.30/5)	Aunt Jackie's Curl Boss Curling Gel Spray 15 oz holds a strong position in the Indian creams, gels & lotions market segment.

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