Aunt Jackie s Curl La La Defining Oil Curl Custard 15 Oz

Aunt Jackie s Curl La La Defining Oil Curl Custard 15 Oz

Aunt Jackie's Curl La La Defining Curl Custard is a moisturizing and defining curl custard that helps to enhance natural curl pattern while giving long-lasting hold and shine.

Key Features:
- Enriched with shea butter and olive oil to help nourish and hydrate curls
- Defines curls and reduces frizz for a more polished look
- Provides a soft hold that lasts all day

For whom:
Ideal for individuals with curly or coily hair looking for a product that will define and enhance their natural curl pattern without weighing them down.

Pros:
- Leaves hair feeling soft and moisturized
- Defines curls without leaving a crunchy or sticky residue
- Has a pleasant scent

Cons:
- May not provide enough hold for some individuals with extremely tight curls
- Can be heavy for those with finer hair textures

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product features align with Indian consumer preferences	IndiaRetailing, MarketWatch
Brand Strength	20	15	Aunt Jackie's well-known in Indian market	Retail360, BrandWatch
Category Momentum	20	10	Creams, Gels & Lotions in high demand	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products	PriceTrack, RetailToday
Competition	10	6	Facing moderate competition from established brands	BeautyReview, RetailGuru
Use-case Advantage	5	5	Addresses specific needs of curly hair care	HairCareMag, BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Aunt Jackie's Curl La La Custard positioned well in competitive Indian creams, gels & lotions market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—