Attar Ayurveda Indigo Powder for black Hair 200 grams

Attar Ayurveda Indigo Powder for black Hair 200 grams

- Attar Ayurveda Indigo Hair Powder is a natural and organic hair coloring product made from pure indigo leaves. It provides a safe and chemical-free solution for coloring hair black.

- Key Features: 1. Made from 100% natural indigo leaves 2. No added chemicals or artificial ingredients 3. Helps condition and nourish hair 4. Long-lasting color 5. Easy to use and mess-free application

- For whom: This product is suitable for individuals looking for a natural and safe alternative to chemical hair dyes. It is ideal for those with sensitive scalps or allergies to hair dye chemicals.

- Pros: 1. Natural and organic ingredients 2. Does not cause damage to hair 3. Conditions and nourishes hair 4. Long-lasting color 5. Easy to use

- Cons: 1. May require multiple applications for desired color intensity 2. Color may vary depending on individual hair type and color.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers traditional Ayurvedic hair care solution for black hair.	Vogue India
Brand Strength	20	18	Established brand with a loyal customer base in the Ayurveda segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar henna hair products in the market.	Retail Today
Competition	10	8	Facing moderate competition from other established henna hair powder brands.	Beauty World
Use-case Advantage	5	5	Addresses the specific need for natural black hair coloring and nourishment.	Femina
Final Market Score	100	76/100 (3.80/5)	Strong market potential for 'Attar Ayurveda Indigo Hair Powder 200g for Black Hair' in the growing Indian henna hair care segment.

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