Ashpveda Organic Hair Colour Indigo Powder Ammonia PPD Free Long Lasting Hair Color for a Stronger Scalp Silkier and Shining Hair Chemical Free Hair Color for Women and Men 100 gm Indigo

Ashpveda Organic Hair Colour Indigo Powder Ammonia PPD Free Long Lasting Hair Color for a Stronger Scalp Silkier and Shining Hair Chemical Free Hair Color for Women and Men 100 gm Indigo

- Ashpveda Organic Indigo Hair Colour Powder is a natural and organic hair dye powder that is free from harmful chemicals like Ammonia and PPD. It provides long-lasting hair color and helps in making the scalp stronger while also making hair silkier and shinier.

- Key Features of this product include its chemical-free formulation, easy application process, and the ability to cover grey hairs effectively. It is made from natural ingredients that nourish the hair and scalp, promoting overall hair health.

- This product is suitable for both women and men who are looking for a safe and effective alternative to traditional hair dyes. It is especially beneficial for those with sensitive scalps or allergies to chemical hair dyes.

- Pros of Ashpveda Organic Indigo Hair Colour Powder include its natural and organic ingredients, long-lasting color results, and the improvement in hair texture and shine. Cons may include the time and effort required for application and the potential need for touch-ups after a few weeks.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting color without harmful chemicals, meeting consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation for organic products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair color products.	GfK
Competition	10	8	Facing competition from other established organic hair color brands in the market.	Forrester
Use-case Advantage	5	5	Suitable for both men and women seeking chemical-free hair coloring.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and product positioning in the growing Indian organic hair color market.

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