American Crew Defining Paste 3 Ounce

American Crew Defining Paste 3 Ounce

American Crew Defining Paste is a versatile styling product that provides medium hold and a natural matte finish. This paste is perfect for creating texture, definition, and separation for any hair type.

Key Features: - Medium hold - Natural matte finish - Adds texture and definition - Water-based formula - Easy to apply and rework

For whom: This styling product is suitable for men and women looking for a flexible hold with a matte finish. It works well for short to medium-length hair.

Pros: - Versatile styling options - Easy to wash out - Great for creating texture and separation - Suitable for all hair types - Pleasant scent

Cons: - May not provide enough hold for long hair - Can be a bit sticky if too much is applied.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Defining Paste offers versatile styling options suitable for Indian consumers.	Statista
Brand Strength	20	15	American Crew is a well-known brand in the grooming industry.	Euromonitor
Category Momentum	20	10	Growing demand for styling products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar styling products in the market.	GfK
Competition	10	8	Facing moderate competition from local and international styling product brands.	Canalys
Use-case Advantage	5	3	Provides long-lasting hold and texture for various hair types.	IDC
Final Market Score	100	66/100 (3.30/5)	American Crew Defining Paste is well-positioned in the Indian styling product market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—