AMCUBE TECH Hairline Powder Stick Root Touch Up Shadow Waterproof Shading Sponge Pen Filler for Gray Hair Cover Black 1 Count

AMCUBE TECH Hairline Powder Stick Root Touch Up Shadow Waterproof Shading Sponge Pen Filler for Gray Hair Cover Black 1 Count

This AMCUBE TECH Hairline Powder Stick is a convenient and easy-to-use root touch up solution that helps cover gray hair. The waterproof shading sponge pen filler allows for precise application, giving your hairline a natural and blended look.

Key Features: This hairline powder stick is designed to effectively cover roots and gray hair, providing a quick and effective touch up solution. The waterproof formula ensures long-lasting results, making it ideal for all-day wear. The shading sponge pen filler allows for easy application, giving you a natural and seamless finish.

For whom: This hairline powder stick is perfect for anyone looking to cover up roots or gray hair between salon visits. It is suitable for both men and women, and can be used on all hair types and textures.

Pros: The waterproof formula ensures that the color stays in place all day, even in humid or rainy weather. The shading sponge pen filler makes application a breeze, allowing for precise and natural-looking results. The black shade is versatile and blends seamlessly with most hair colors.

Cons: Some users may find that the color needs to be reapplied throughout the day, especially if they have oily hair or sweat a lot. The stick format may not be as precise as a brush applicator for some users.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique and easy-to-use solution for covering gray hair roots.	GfK
Brand Strength	20	15	Established brand reputation in the hair care segment in India.	Euromonitor
Category Momentum	20	10	Growing demand for convenient hair coloring solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from other root touch-up products in India.	IRI
Use-case Advantage	5	5	Addresses a common need for quick and effective gray hair coverage.	Kantar
Final Market Score	100	66/100 (3.30/5)	Innovative hairline powder stick with strong brand backing, competitive pricing, and growing demand.

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