Wildly Pure Clarifying Shampoo for Hard Water Metal Damage For Oily Scalp Low Porosity Hair Deep Cleansing Removes Build Up Flakes Natural Biolipid Complex Argan Oil Hyaluronic Acid Sulphate Paraben Free Men Women 300 ml Reset

Wildly Pure Clarifying Shampoo for Hard Water Metal Damage For Oily Scalp Low Porosity Hair Deep Cleansing Removes Build Up Flakes Natural Biolipid Complex Argan Oil Hyaluronic Acid Sulphate Paraben Free Men Women 300 ml Reset

The Wildly Pure Clarifying Shampoo is specifically designed to combat the effects of hard water and metal damage on hair. It deeply cleanses the scalp and hair to remove build-up and flakes, leaving your hair feeling refreshed and revitalized.
Key Features: - Contains a natural Biolipid Complex, Argan Oil, and Hyaluronic Acid - Sulphate and paraben free - Suitable for both men and women - Comes in a 300 ml bottle for long-lasting use
This shampoo is ideal for individuals with oily scalp and low porosity hair, as it effectively removes excess oils and buildup without stripping the hair of its natural moisture.
Pros: - Deep cleansing formula - Removes build-up and flakes - Contains nourishing ingredients like Argan Oil and Hyaluronic Acid - Suitable for all hair types Cons: - Some may find the bottle size too small for regular use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for hard water, oily scalp, and low porosity hair needs.	GfK
Brand Strength	20	15	Strong brand reputation in hair care segment.	Euromonitor
Category Momentum	20	10	Growing demand for clarifying shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium offerings.	Nielsen
Competition	10	8	Facing moderate competition from established and new brands.	IRI
Use-case Advantage	5	3	Effective in removing build-up and flakes for scalp health.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned clarifying shampoo with strong brand and tailored features.

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