Wella Color Save Shampoo for Coloured Hair 250ml

Wella Color Save Shampoo for Coloured Hair 250ml

- The Wella Color Save Shampoo is specially designed for those with coloured hair. It helps to protect and enhance the vibrancy of your hair color, while also gently cleansing and nourishing your locks.
- Key features of this shampoo include its color protection technology, which helps to prevent fading and maintain the intensity of your hair color. It also contains nourishing ingredients to keep your hair soft, smooth, and easy to manage.
- This shampoo is suitable for anyone with coloured hair who wants to maintain the vibrancy and health of their hair color. Whether you have highlights, a full head of color, or just a few streaks, this shampoo is perfect for keeping your hair looking fresh and vibrant.
- Pros: Protects hair color, nourishing ingredients, suitable for all types of coloured hair. Cons: Some may find the price a bit high compared to other shampoos, may not lather as much as some people prefer.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored formulation for colored hair protection meets market needs.	Nielsen
Brand Strength	20	18	Wella is a well-established and trusted brand in the hair care industry.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	8	Facing moderate competition from other brands offering similar products.	IRI
Use-case Advantage	5	5	Specifically designed for colored hair maintenance, addressing a niche need.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in a growing market, competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—