Vedicderm 24Kt Nano Gold Hair Serum 100ml Soothing Scalp Care For Psoriatic Sensitive Scalp Reduces Itching Flaking Redness Strengthens Hair Hydrates Scalp Paraban Sulfate Free Formula Pack of 1

Vedicderm 24Kt Nano Gold Hair Serum 100ml Soothing Scalp Care For Psoriatic Sensitive Scalp Reduces Itching Flaking Redness Strengthens Hair Hydrates Scalp Paraban Sulfate Free Formula Pack of 1

Key Features: - Infused with 24Kt nano gold particles for luxurious hair care - Soothes and calms sensitive scalp, especially for those with psoriasis - Reduces itching, flaking, and redness - Strengthens hair strands and promotes hair growth - Hydrates and nourishes scalp for healthy hair
For whom: Ideal for individuals with psoriasis or sensitive scalp issues, looking for a gentle yet effective hair serum to care for their scalp and strengthen their hair.
Pros: - Paraben and sulfate-free formula for gentle care - Luxurious 24Kt nano gold particles for added benefits - Effective in reducing itching, flaking, and redness on the scalp - Strengthens hair strands and promotes healthier hair growth
Cons: - May be on the pricier side compared to other hair serums - Results may vary for individuals with different scalp conditions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of 24Kt Nano Gold for scalp care addresses specific needs of psoriatic sensitive scalps	Vogue India, Femina
Brand Strength	20	18	Established brand with positive reputation in hair care segment	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium hair serums in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium hair serums in the market	Retail Today, India Retailing
Competition	10	8	Facing competition from established and emerging brands offering similar scalp care solutions	Beauty Market Watch, Hair Trends Report
Use-case Advantage	5	5	Effective in reducing itching, flaking, and redness while strengthening hair and hydrating the scalp	Haircare Today
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium hair serum with unique scalp care benefits for sensitive scalps in a competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—