Ustraa Hair Serum Anti Dandruff 200ml Fights Dandruff with Tea Tree Ginger Maintains scalp pH Prevents growth of dandruff causing microorganisms No Sulphates No Paraben

Ustraa Hair Serum Anti Dandruff 200ml Fights Dandruff with Tea Tree Ginger Maintains scalp pH Prevents growth of dandruff causing microorganisms No Sulphates No Paraben

About Product: Ustraa Hair Serum Anti Dandruff is a 200ml serum that is specifically formulated to fight dandruff using ingredients like Tea Tree and Ginger. It helps to maintain the scalp pH balance and prevent the growth of dandruff-causing microorganisms. Additionally, it is free from sulphates and parabens, making it a safer option for those with sensitive skin.

Key Features: - Contains Tea Tree and Ginger to fight dandruff - Maintains scalp pH balance - Prevents growth of dandruff-causing microorganisms - Free from sulphates and parabens

For whom: This product is suitable for individuals who struggle with dandruff and are looking for an effective solution to combat it. It is also suitable for those with sensitive skin as it does not contain harsh chemicals like sulphates and parabens.

Pros: - Effective in fighting dandruff - Contains natural ingredients like Tea Tree and Ginger - Does not contain sulphates or parabens

Cons: - May not work for all individuals with severe dandruff issues - Some users may find the scent of Tea Tree or Ginger to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective anti-dandruff formula with natural ingredients	Beauty Insider
Brand Strength	20	18	Ustraa is a well-known brand in the Indian grooming industry	Brand Equity
Category Momentum	20	15	Growing demand for hair serums in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff serums	Retail Today
Competition	10	8	Facing competition from established anti-dandruff hair serums	Cosmetics Business
Use-case Advantage	5	5	Addresses specific need for dandruff control and scalp health	Vogue
Final Market Score	100	76/100 (3.80/5)	Ustraa Hair Serum Anti Dandruff is well-positioned in the Indian market for effective dandruff control.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—