THE EARTH COLLECTIVE Sun Protection Hair Serum Protection against Harmful UV Rays SPF for Hair No Harmful Chemicals 100 Ml

THE EARTH COLLECTIVE Sun Protection Hair Serum Protection against Harmful UV Rays SPF for Hair No Harmful Chemicals 100 Ml

Key Features: - Provides protection against harmful UV rays for the hair - Contains SPF to shield the hair from sun damage - Free from harmful chemicals - Comes in a 100ml bottle for convenience

For whom: This sun protection hair serum is ideal for anyone looking to protect their hair from the damaging effects of the sun. Whether you spend a lot of time outdoors or just want to maintain the health of your hair, this serum is a must-have.

Pros: - Effectively shields the hair from UV rays - Lightweight formula that doesn't weigh down the hair - Easy to apply and non-greasy - Suitable for all hair types

Cons: - May need to be reapplied throughout the day for maximum protection

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers SPF protection and no harmful chemicals, aligning with market trends.	Euromonitor
Brand Strength	20	10	Established brand with good reputation in hair care.	Brandwatch
Category Momentum	20	15	Growing demand for hair serums in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from established and new brands in the segment.	Nielsen
Use-case Advantage	5	5	Addresses a specific need for UV protection for hair in a tropical climate.	HairCareToday
Final Market Score	100	66/100 (3.30/5)	Well-positioned hair serum with SPF protection and no harmful chemicals.

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