Sunsilk Radiant Black Shine Shampoo 350 ml Infused with 3 VITA GLOSS COMPLEX Gives Glass Shine Hair

Sunsilk Radiant Black Shine Shampoo 350 ml Infused with 3 VITA GLOSS COMPLEX Gives Glass Shine Hair

Key Features: - Infused with 3 VITA GLOSS COMPLEX for glass shine hair - Enriched with black orchid extracts for radiant black hair - Formulated to strengthen hair from root to tip

For whom: - Suitable for those looking to achieve shiny and radiant black hair - Ideal for all hair types - Perfect for those wanting to strengthen their hair

Pros: - Leaves hair feeling soft and smooth - Adds a radiant shine to black hair - Strengthens hair from root to tip

Cons: - Some users may find the fragrance too strong - Packaging may be difficult to open for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The infusion of 3 VITA GLOSS COMPLEX aligns with the trend for shiny hair products.	Beauty Trends India
Brand Strength	20	15	Sunsilk is a well-established brand in India with strong consumer trust.	Brand Equity
Category Momentum	20	10	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced within the mid-range segment of shampoos in India.	Retail Insights
Competition	10	6	Facing moderate competition from other brands offering similar shine-enhancing shampoos.	Market Watch
Use-case Advantage	5	5	Addresses the need for glass-like shine in hair, a popular desire among Indian consumers.	Consumer Reports
Final Market Score	100	66/100 (3.30/5)	Sunsilk Radiant Black Shine Shampoo is well-positioned in the Indian market with its competitive pricing and strong brand reputation.

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