SP Clear Scalp Anti Dandruff Shampoo Soothes Itchy Scalp Fights Flakes 250 ml

SP Clear Scalp Anti Dandruff Shampoo Soothes Itchy Scalp Fights Flakes 250 ml

The SP Clear Scalp Anti Dandruff Shampoo is specifically designed to soothe itchy scalp and fight flakes. Its gentle formula helps to cleanse the scalp and hair while providing relief from dandruff.

Key Features: - Soothes itchy scalp - Fights flakes - Gentle on the scalp and hair - Helps cleanse and refresh the scalp

For Whom: This shampoo is suitable for individuals who have dandruff-prone scalp and are looking for a gentle yet effective solution to keep their scalp healthy and flake-free.

Pros: - Provides relief from itching and irritation - Helps to reduce dandruff flakes - Leaves the scalp feeling refreshed and clean

Cons: - May not be suitable for individuals with very sensitive scalp - Strong fragrance may not be liked by all users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients for soothing itchy scalp and fighting flakes.	Cosmetics Design Asia
Brand Strength	20	18	Established brand with strong reputation for hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for anti-dandruff shampoos in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar anti-dandruff shampoos in the market.	Retail360
Competition	10	5	Facing strong competition from other established anti-dandruff shampoo brands.	Euromonitor
Use-case Advantage	5	3	Effective solution for individuals with persistent dandruff issues.	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Well-positioned anti-dandruff shampoo with strong brand backing in a competitive market.

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