Shea Moisture Manuka Honey And Mafura Oil Intensive Hydration Shampoo 385Ml

Shea Moisture Manuka Honey And Mafura Oil Intensive Hydration Shampoo 385Ml

This shampoo is specifically formulated to nourish and hydrate dry, damaged hair. It contains a blend of Manuka honey and Mafura oil to provide intense moisture and restore strength to the hair.

Key Features:
- Contains certified organic Shea Butter
- Sulfate-free and color safe
- Nourishing ingredients help to repair and strengthen hair
For whom:
This shampoo is ideal for those with dry, damaged, or brittle hair in need of hydration and repair. It is suitable for all hair types and textures.

Pros:
- Deeply hydrates and nourishes hair
- Helps to improve hair strength and elasticity
- Leaves hair feeling soft, smooth, and manageable
Cons:
- Some users may find the scent to be too strong
- Can be a bit pricey compared to other shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular ingredients for hydration.	Vogue India
Brand Strength	20	15	Well-established brand with loyal customer base.	Brand Equity
Category Momentum	20	10	Strong growth in shampoo market in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail360
Competition	10	6	Facing strong competition from other premium brands.	Business Standard
Use-case Advantage	5	5	Addresses specific hair hydration needs effectively.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian shampoo market with strong brand and feature fit.

Factor	Rating (out of 5)	Notes
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