Schwarzkopf Professional Bonacure Frizz Away Shampoo For Men Women Anti Frizz Smoothing Formula with Babassu Oil Tames Unruly Hair Enhances Shine 250ml

Schwarzkopf Professional Bonacure Frizz Away Shampoo For Men Women Anti Frizz Smoothing Formula with Babassu Oil Tames Unruly Hair Enhances Shine 250ml

Schwarzkopf Professional Bonacure Frizz Away Shampoo is specially formulated to combat frizz and tame unruly hair. This shampoo contains Babassu Oil, known for its moisturizing properties, to provide intense hydration and enhance the shine of your hair. With regular use, your hair will become smoother and more manageable.
Suitable for both men and women, this anti-frizz shampoo is perfect for those with frizzy, unmanageable hair. Whether you have naturally curly hair or struggle with frizz due to humidity, this shampoo can help you achieve sleek, smooth locks.
Key features of Schwarzkopf Professional Bonacure Frizz Away Shampoo include its smoothing formula, which helps to control frizz and flyaways. The Babassu Oil nourishes and protects the hair, leaving it feeling soft and looking shiny. This shampoo is also gentle enough for daily use and is suitable for all hair types.
Pros: - Tames unruly hair and controls frizz - Enhances shine and adds moisture to the hair - Suitable for both men and women - Smoothing formula for smooth, sleek hair - Gentle enough for daily use
Cons: - May be on the pricier side compared to other shampoos - Some users may find the scent too strong - Results may vary depending on individual hair type and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Babassu oil and smoothing formula align with current consumer preferences	Nielsen
Brand Strength	20	10	Schwarzkopf is a well-known and trusted brand in India	Euromonitor
Category Momentum	20	15	Strong demand for anti-frizz shampoos in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	GfK
Competition	10	6	Facing moderate competition from other established anti-frizz shampoo brands	IRI
Use-case Advantage	5	5	Addresses the common issue of unruly hair in Indian climate	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong contender in the anti-frizz shampoo segment in India

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