Richfeel with Arnica Shampoo 500ml

Richfeel with Arnica Shampoo 500ml

Richfeel with Arnica Shampoo is a nourishing and revitalizing shampoo that is specially formulated with the goodness of arnica extracts to promote healthy hair growth and prevent hair fall.

Key Features:
1. Enriched with arnica extracts known for their anti-inflammatory properties.
2. Helps to strengthen hair follicles and reduce hair fall.
3. Promotes healthy and lustrous hair.
4. Suitable for all hair types.
For whom:
This shampoo is ideal for anyone looking to improve the overall health and strength of their hair. It is especially beneficial for those dealing with hair fall and weak hair follicles.

Pros:
1. Nourishes and revitalizes hair
2. Helps prevent hair fall
3. Suitable for all hair types
Cons:
1. May not be suitable for those with specific scalp conditions or allergies to any of the ingredients.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Arnica ingredient aligns with current consumer preference for herbal products.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal shampoos in India.	AC Nielsen
Competition	10	6	Facing strong competition from other established herbal shampoo brands in India.	IRI
Use-case Advantage	5	5	Addresses common hair issues faced by Indian consumers like hair fall.	GfK
Final Market Score	100	66/100 (3.30/5)	Competitively positioned herbal shampoo with good market fit in India.

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