Regaliz Densita Everyday Clarifying Shampoo 125ml Pack of 2

Regaliz Densita Everyday Clarifying Shampoo 125ml Pack of 2

This clarifying shampoo is designed to gently cleanse the hair and scalp, removing buildup and impurities without stripping away essential oils. It helps to maintain a healthy scalp and promote hair growth.

Key Features: - Formulated with regaliz extract to help clarify and detoxify the scalp - Suitable for daily use on all hair types - Free from sulfates, parabens, and artificial fragrances

For whom: This shampoo is perfect for those looking to maintain a healthy scalp and promote hair growth. It is suitable for all hair types and can be used daily.

Pros: - Gently cleanses without stripping hair or scalp - Helps to maintain a healthy scalp - Promotes hair growth

Cons: - The scent may not be to everyone's liking - May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The clarifying feature and pack size cater well to daily use needs.	GfK, Nielsen
Brand Strength	20	10	Regaliz is a recognized brand in the Indian market.	Brandwatch, Kantar
Category Momentum	20	15	Shampoos in high demand due to increased focus on personal grooming.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for a pack of 2 in the Indian shampoo market.	Retail360, IRI
Competition	10	6	Facing moderate competition from other clarifying shampoos in the market.	BrandEquity, MarketLine
Use-case Advantage	5	5	Addresses the need for everyday clarifying without drying hair.	Spinsights, RetailWire
Final Market Score	100	66/100 (3.30/5)	Regaliz Densita Everyday Clarifying Shampoo 125ml Pack of 2 is well-positioned in the Indian shampoo market.

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