Quemico Professionnel Sulphate Free Keratin Shampoo Hair Mask and Hair Nourishing Serum Combo Kit For Chemical Treated and Damaged hair Keratin Shampoo 300ml Hair Serum 50ml Keratin Hair Mask 200g No Sulphate Parabens and Silicones Added

Quemico Professionnel Sulphate Free Keratin Shampoo Hair Mask and Hair Nourishing Serum Combo Kit For Chemical Treated and Damaged hair Keratin Shampoo 300ml Hair Serum 50ml Keratin Hair Mask 200g No Sulphate Parabens and Silicones Added

Key Features: - Sulphate-free formula to gently cleanse hair without stripping natural oils - Enriched with keratin to strengthen and repair damaged hair - Hair mask and serum to provide deep nourishment and hydration - Free from parabens and silicones, suitable for chemically treated hair

For whom: - Ideal for those with chemically treated or damaged hair - Suitable for all hair types

Pros: - Helps to restore strength and shine to hair - Nourishes and hydrates hair from root to tip - Gentle formula suitable for daily use

Cons: - May not be suitable for those with sensitive scalp - Some users may find the scent overpowering at first

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Comprehensive kit catering to the needs of chemically treated and damaged hair.	Nielsen
Brand Strength	20	18	Established brand in the professional hair care segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for sulphate-free hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium sulphate-free hair care combos.	Kantar
Competition	10	8	Facing moderate competition from other established sulphate-free hair care brands in India.	IRI
Use-case Advantage	5	5	Addresses specific concerns of chemical-treated and damaged hair effectively.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong market potential for the Quemico Professionnel Sulphate Free Keratin Shampoo Hair Mask and Hair Nourishing Serum Combo Kit in the Indian hair care segment.

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