Qraa Keratin Infused Hair Serum for Dry and Damaged Hair 100ml

Qraa Keratin Infused Hair Serum for Dry and Damaged Hair 100ml

Qraa Keratin Infused Hair Serum is a specially formulated serum for dry and damaged hair. It helps nourish and strengthen hair, leaving it healthier and more manageable.

Key Features:
1. Infused with keratin to repair and protect hair
2. Lightweight formula that doesn't weigh hair down
3. Helps to reduce frizz and add shine

For whom:
This hair serum is ideal for anyone with dry, damaged, or frizzy hair looking to improve the overall health and appearance of their hair.

Pros:
1. Nourishes and strengthens hair
2. Helps reduce frizz and adds shine
3. Lightweight formula

Cons:
1. May not be suitable for oily hair types
2. Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin infusion addresses the specific needs of dry and damaged hair.	BeautyInsider
Brand Strength	20	10	Qraa is a recognized brand in the hair care segment in India.	Brandwatch
Category Momentum	20	15	Hair serums are a fast-growing category in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar keratin hair serums in India.	RetailToday
Competition	10	6	Facing moderate competition from other established hair serum brands in India.	Cosmopolitan
Use-case Advantage	5	5	Addresses the common problem of dry and damaged hair effectively.	Vogue
Final Market Score	100	66/100 (3.30/5)	Qraa Keratin Infused Hair Serum is well-positioned in the competitive Indian hair serum market.

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